Shaken Not Stirred - The Casino Martini

Some casino marketers work according to the theory that "perception is reality and reality is perception." Their main objective is to bring in the crowds by providing visual delights and dazzle that will ultimately propel the visitors to the gaming tables. The casinos don't profit through the services that the casino provides, though these services are a major draw that attract people to the casino. The casinos present an ambiance of luxury and comfort through posh furnishings, cascading fountains, superior accommodations and outstanding restaurant alternatives. In addition some of the best live entertainment with the entertainment world's top performers is found at the casinos and casino guests are often rewarded with free or reduced-price tickets. All of these elements combine to attract people to land-based casinos where they can play any of the exciting casino games at any time of the day or night at the gaming tables where the casinos make their profits.